lexus international

Through my rapports with Lexus’ regional public relations and marketing colleagues, I identified the pressing global need for a written asset that resided between media-facing press release and consumer-facing brochure. This led to my creation of the Guest Kit.

These highly visual, succinct works provided smaller resource-limited and budget-conscious Lexus markets the essential brand and product information they required in an editable, approachable, audience-agnostic package.

Guest Kits

My infographic layouts communicated complex technical descriptions in an approachable format, replete with editable copy and stunning visuals.

Infographics

Leaning into my journalist background, I established a first-ever internal PR program to mine intriguing product and brand background narratives direct from the sources: Lexus International executives, chief engineers, and lead designers.

My mission to define and communicate the Lexus Driving Signature for the entire global organization began with numerous rounds of in-person interviews with Lexus International engineers and executives. In the months that followed, I distilled their nuanced lexicon and anecdotes into a digestible guide for PR and marketing colleagues to utilize around the world.