experiential brand
+
product activations
global brand events
From Sweden and Japan, to Costa Rica and New Zealand, I have conceptualized and realized successful brand activations throughout the world, partnering with international, multicultural agencies to achieve KPIs and positive brand awareness among prominent global media, VIPs, and customers. As part of their executions, I developed all guest materials and presentations. Lexus Milestones
GUANACASTE
Costa Rica
Over three weeks and multiple waves, my team and I welcomed more than 150 premier international media to an innovative Lexus brand experience. During their stay in Costa Rica, VIPs learned about the Lexus identity, its history, and its future, within a setting of luxurious accommodations, Pura Vida activities, and stunning scenery. I incorporated compelling AR- and VR-based presentation modules, bringing a novel element to the extraordinary program.
Lexus experiential adventurer program (LEAP)
QUEENSTOWN
new zealand
Aotearoa
Amongst countless sheep and otherworldly landscapes, a group of discerning influencers and media gathered on New Zealand’s South Island for truly special cultural and brand immersion experience.
In addition to copious luxury touchpoints, my team and I provided bespoke Lexus-themed moments, with homage to Māori traditions and practices whenever possible.
Lexus UX GLOBAL LIFESTYLE EXPERIENCE
STOCKHOLM
sWEDEN
History. Architecture. Culture. Stockholm served as a superb location to hold a multinational lifestyle media program. I assisted in the creation and management of this multi-wave program, where guests immersed themselves in Swedish culture and visited local sites while sampling the all-new UX crossover.
TOYOTA TRD PRO "DRIVE TO THE SUMMIT"
OURAY
colorado
USA
Along with Expedition Overland, I assisted in the creation of an unparalleled media activation, taking a small group from Moab, Utah, to Ouray, Colorado — all off-road while driving TRD Pro vehicles.
The multi-day experience had guests and crew camping on primitive sites or sleeping within rooftop tents, and thanks to a plentitude of purpose-built overlanding gear, food was freshly prepared as we journeyed along and made lasting memories.
